Greg McGuffey and Earthtone Builders was one of DIVISION/DESIGN’s first clients. Greg needed a new logo and overall stronger brand. We reached back to Greg’s upbringing in New Mexico for the sun symbol of Zia as inspiration and direction. Earthtone Builders is one of Asheville’s original green home builders, having helped pioneer the movement toward environmentally conscious living in the modern world. It’s been an honor to work with Greg from the beginning and we look forward to growing with Earthtone into the future.